Although we see new hardware at WWDC from time to time, Apple is unlikely to announce new products at this year’s event.

A-Sha added a Hello Kitty pancake mix flavor, Suave launched a five-minute hair gloss and Hefty brought Zoo Pals to snack bags.

The world was none the wiser, but Pat McGrath Labs’ latest two products—both out as of August 14—secretly debuted on the runway, in a music video, on a British Vogue cover and at the Super Bowl before ...

Apple has long been expected to launch a new Apple TV 4K, HomePod mini 2, and AirTag 2 before the year ends. But it’s somewhat rare for the company to unveil new products in November or later. Here’s ...

Out of all the wildcard products in the pipeline, AirTag 2 seems especially likely to launch next week. Apple’s original AirTag launched in 2021, and we’ve been expecting its successor to debut ...

From refreshed Macs and iPads to long-overdue updates to some of its accessories, rumors indicate Apple will upgrade almost its entire product lineup in 2026. All the new devices will deliver better ...

Following Apple's announcement of the M5 MacBook Pro last month, there was still some speculation surrounding a few new products the company was reportedly preparing to release before the end of the ...